Privacy Policy (February 16, 2023)

Privacy Policy

Latest version: February 2023

The information provided in the following text is intended to inform you about how we, UAB "Konica Minolta Baltia" (hereinafter referred to as "we," "company," or "Konica Minolta"), process your personal data and about your rights under the General Data Protection Regulation (Regulation (EU) 2016/679, hereinafter referred to as "GDPR") and other data protection laws.

Data Controller and Data Protection Officer
The data controller is:
UAB "Konica Minolta Baltia"
Address: Mūkusalas iela 42E Riga, LV-1004 Latvia
Phone: +371 67 491149
Email: support.eshop@konicaminolta.lv
Website: www.konicaminolta.lv/shop

If you have questions about data protection, you can contact our company's Data Protection Officer:
Frederike Rehker
Address: Konica Minolta Business Solutions Europe GmbH Europaallee 17, 30855 Langenhagen, Germany
Phone: +49 (0)511 7404-0
Email: dataprotection@konicaminolta.eu

What are my rights as a data subject?
As a data subject, you have the following rights:

2.1 Right to access your personal data (GDPR Article 15):

You have the right to confirm whether your personal data is being processed and, if so, to access the relevant data and receive the following information:
a) purposes of processing;
b) categories of personal data involved;
c) recipients or categories of recipients to whom the personal data has been or will be disclosed, particularly recipients in third countries or international organizations;
d) if possible, the envisaged period for which the personal data will be stored or, if not possible, the criteria used to determine that period;
e) the existence of the right to request rectification or erasure of your personal data or restriction of processing, and the right to object to such processing;
f) the right to lodge a complaint with a supervisory authority;
g) all available information about the data source if the personal data is not collected from you;
h) the existence of automated decision-making, including profiling, referred to in GDPR Article 22(1) and (4), and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
You have the right to request access to all your personal data, including receiving copies of your personal data in a format of your choice.

2.2 Right to rectification (GDPR Article 16):
You have the right to request the rectification or completion of your inaccurate or incomplete personal data without undue delay.

2.3 Right to be forgotten (GDPR Article 17):
You have the right to request the erasure of your personal data without undue delay. Specifically, as the data controller, we must delete your data in the following cases:

Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed;
Your personal data was processed based on your consent, which you have withdrawn, and there is no other legal ground for the processing;
You object to the processing based on legitimate interests, and we cannot demonstrate compelling legitimate grounds for the processing;
Your personal data was processed unlawfully;
Your personal data must be erased to comply with a legal obligation;
Your personal data was collected when providing information society services under GDPR Article 8(1).
Please note that the right to erasure is restricted in the following cases:

Your personal data is used to exercise the right to freedom of expression and information;
Your personal data is necessary for the performance of a legal obligation or the exercise of official authority;
Your personal data is used for tasks carried out in the public interest or in the exercise of official authority;
Your personal data is related to public health;
Your personal data is necessary for archival purposes in the public interest, scientific or historical research purposes, or statistical purposes, to the extent that exercising the above rights may prevent or seriously impair the achievement of the objectives of the processing;
Your personal data is necessary to assert, exercise, or defend legal claims.

2.4 Right to restriction of processing (GDPR Article 18):
You also have the right to request the restriction of processing of your personal data. In this case, your personal data will not be processed. These rights apply when:

You contest the accuracy of your personal data, for a period during which we verify the accuracy of your personal data;
The processing of your personal data is unlawful, and instead of erasing your personal data, you request the restriction of its use;
We no longer need your personal data for specific purposes, but you need it for the establishment, exercise, or defense of legal claims;
You object to the processing of your personal data, and it is not yet clear whether our legitimate interests override your interests, rights, and freedoms.

2.5 Right to information about rectification, erasure, or restriction of processing (GDPR Article 19):
You have the right to be informed if your personal data has been disclosed to third parties, if corrections or deletions of personal data have been made, or if the processing of your personal data has been restricted.

2.6 Right to data portability (GDPR Article 20):
You have the right to receive your personal data, which you provided to us as the data controller, in a structured, commonly used, and machine-readable format and to transmit those data to another data controller, where technically feasible. The conditions for data portability are as follows:

Your personal data is processed automatically based on your consent or a contract;
Your personal data does not violate a legal obligation imposed on us;
Your personal data is not used for tasks carried out in the public interest or the exercise of official authority;
Your personal data is not necessary for public interest or the performance of an official duty entrusted to us;
The exercise of your rights does not violate the rights and freedoms of others.

2.7 Right to object (GDPR Article 21):
You have the right to object at any time to the processing of your personal data based on GDPR Article 6(1)(e) and (f), including profiling. This applies when data processing is based on GDPR Article 6(1)(e) and (f). Additionally, you can object at any time to the processing of your personal data for direct marketing purposes or profiling related to such direct marketing. If you object to the processing of your personal data based on legitimate interests, we will assess whether our legitimate interests override your interests, rights, and freedoms. If it is determined that your interests, rights, and freedoms are more important, your personal data will no longer be processed. An exception is when your personal data is still necessary for the filing, exercise, or defense of legal claims. If you object to the processing of your personal data for direct marketing purposes or profiling related to direct marketing, your personal data will no longer be processed for these purposes.

2.8 Right to lodge a complaint with a supervisory authority (GDPR Article 77):
You also have the right to lodge a complaint with a supervisory authority at any time if you believe that the processing of your personal data violates data protection regulations. The contact information for the responsible supervisory authority in the Republic of Latvia is as follows: Data State Inspectorate.
Address: Elijas iela 17, Riga, LV-1050, Latvia
Phone: +371 67223131
Email: pasts@dvi.gov.lv
Website: https://www.konicaminolta.lv/shop
https://www.dvi.gov.lv/lv

2.9. Right to Withdraw Consent (PDPA Article 7):
If you have provided us with consent for the processing of your personal data, you can withdraw this consent at any time without specifying a reason. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

3. General Information about the Processing of Personal Data
The processing of your personal data is carried out only for specific, clear, and lawful purposes that were determined before the initiation of data processing activities, in accordance with the principle of purpose limitation under PDPA Article 5(1)(b).

4. General Information about the Legal Basis for the Processing of Personal Data
The processing of your personal data is always based on a legal basis defined by PDPA Article 6.

4.1. Legal Basis for the Processing of Personal Data
4.1.1. Consent:
If we receive your consent for the processing of your personal data, the data will be processed based on the legal basis defined in PDPA Article 6(1)(a). For example, we will send you campaign messages via email and/or phone only after obtaining your clear consent.

4.1.2. Contractual Obligations or Pre-contractual Measures:
If the processing of your personal data is necessary to fulfill a contract with you or to take pre-contractual measures upon your request, the legal basis for such processing is PDPA Article 6(1)(b).

4.1.3. Legal Obligation:
In cases where it is necessary to process your personal data to fulfill a legal obligation imposed on us, the legal basis for this processing is PDPA Article 6(1)(c).

4.1.4. Protection of Vital Interests:
If the processing of your personal data is necessary to protect your or another person's vital interests, the legal basis for this processing is PDPA Article 6(1)(d).

4.1.5. Public Interest:
If we process your personal data to perform a task in the public interest or in the exercise of official authority, the legal basis for this processing is PDPA Article 6(1)(e).

4.1.6. Legitimate Interests:
If the processing of personal data is necessary to protect our legitimate interests or the legitimate interests of third parties, and your fundamental rights and freedoms do not override these interests, the legal basis for such processing is PDPA Article 6(1)(f).

4.2. Legal Basis for the Processing of Special Categories of Personal Data
In exceptional cases, it may be necessary for us to process special categories of personal data, such as:

Data on race or ethnic origin (e.g., skin color or native language).
Data on political opinions (e.g., political party membership).
Data on religious or philosophical beliefs (e.g., membership in a sect).
Data on trade union membership.
Genetic data.
Biometric data (e.g., fingerprints or photographs).
Health data (e.g., disability identification numbers).
Data on sex life or sexual orientation.

4.3. In cases of processing special categories of personal data, the processing is carried out based on one of the legal bases specified in PDPA Article 9.

4.3.1. Clear Consent:
If you have provided clear consent for the processing of special categories of personal data, this serves as the legal basis for processing under PDPA Article 9(2)(a).

4.3.2. Fulfillment of Legal Obligations in the Field of Social Security/Protection and Labor Rights:
If the processing of special categories of personal data is necessary to fulfill a legal obligation arising from social security/protection or labor rights, the legal basis is PDPA Article 9(2)(b).

4.3.3. Protection of Vital Interests:
When the processing of special categories of personal data is necessary for the protection of vital interests, it is done in accordance with PDPA Article 9(2)(c).

4.3.4. Data Manifestly Made Public by the Data Subject:
If you have made your special category personal data manifestly public, such data may be processed under PDPA Article 9(2)(d).

4.3.5. Submission, Exercise, or Defense of Legal Claims:
If the processing aids us in submitting, exercising, or defending legal claims, it is based on PDPA Article 9(2)(e).

4.3.6. Public Interest in the Field of Public Health:
If the processing of a special category of personal data related to you is necessary to protect vital interests arising from EU or national laws, such processing is based on PDPA Article 9(2)(g). The assessment of mental capacity or other medical purposes, such as preventive health care, occupational medicine, physical fitness assessments of employees, medical diagnosis, health care, or treatment in the health or social field, or for the management of health or social systems and services. If special categories of personal data are processed in accordance with EU or national laws or a contract with a healthcare professional and are processed for preventive health care, occupational medicine, physical fitness assessments of employees, medical diagnosis, health care, or treatment in the health or social field, or for the management of health or social systems and services, such processing is based on PDPA Article 9(2)(g).

4.3.7. Archiving, Scientific/Historical Research, Statistical Purposes:
If the processing of special categories of personal data related to you, for specific categories that are processed for archiving, scientific, historical research, or statistical purposes in the public interest, is based on PDPA Article 9(2)(j).

5. General Information about Data Retention Periods
Unless otherwise specified, we delete personal data in accordance with PDPA Article 17 or restrict its processing in accordance with PDPA Article 18. Personal data that is no longer necessary for the purposes for which it was collected will be deleted, except in cases where further processing is required for a limited time for other legitimate purposes.

6. General Information about Data Disclosure, Recipients of Your Personal Data

6.1. We do not sell or lease personal data. Data is only transferred to third parties when necessary for the provision of the respective service. For this purpose, among other things, we cooperate with service providers in the fields of market research, sales, IT, logistics, and human resources. We carefully select these service providers. In other cases, data is transferred to state authorities in accordance with legal norms or court decisions.

6.2. Data Processing Location:
We process your data in Latvia, Lithuania, and other European countries (EU/EEA). Your data may be processed in countries outside the European Union or the European Economic Area (i.e., third countries) only if you explicitly agree, if required by law, or if necessary for us to provide you with services. In such exceptional cases, we will ensure compliance with the conditions specified in PDPA Article 44 and subsequent articles, including relying on the EU Commission's decision on the adequacy of the specific country or ensuring appropriate safeguards in accordance with PDPA Article 46.

7. Cookies

7.1. General Information about Cookies:
On our website: https://www.konicaminolta.lv/shop, we use cookies. Cookies are small text files that your web browser stores on your hard drive, which are used to collect specific information and are associated with the site that sets the cookie. Many of the cookies we use are deleted at the end of your browsing session (session cookies). Others remain on your device and allow us to recognize your browser during your next visit (persistent cookies).

7.2. Cookies on our website serve various purposes, and each cookie is categorized into one of these groups for better clarity:

7.2.1. Necessary Cookies:
Cookies in this category are essential to ensure the basic functionality and security of the website.

7.2.2. Functionality:
This category of cookies is used to improve user convenience, for example, to save preferences, language settings, adjust text size, usernames, or local settings.

7.2.3. Marketing:
Advertisers use these cookies to provide ads to potential customers.

7.2.4. Performance and Analysis:
These cookies are used to analyze website usage to assess and improve its performance. You can manage or delete cookies in your browser settings. However, please note that your chosen settings may limit your access to some of our site's features.

7.3. For more information on managing cookies in specific browsers, see these resources:

How to delete cookies in Internet Explorer (microsoft.com): https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Delete, enable, and manage cookies in Chrome (Google Chrome Help): https://support.google.com/accounts/answer/32050?hl=en&co=GENIE.Platform%3DDesktop
Delete, search, and download history in Firefox (Firefox Help (mozilla.org)): https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox

8. Data Processing in Various Processes

8.1. CMS System (Kentico):
On our website: https://www.konicaminolta.lv/shop, we use a content management system (CMS) named Kentico. Kentico is managed by Kentico Software s.r.o in the Czech Republic. It is used for the provision and management of websites, online stores, intranets, and other company websites. We use both "Kentico EMS" and "Kentico Cloud" as CMS for website development and maintenance software. This allows us to create website content and distribute it on our subsidiaries' and partner companies' websites.
CMS anonymously collects activity data from all website visitors. When website visitors provide their information, such as filling out a contact form, this information is associated with their email address. Our website also allows customers to make purchases in our online store, which involves the following data processing:

Name
Surname
Email address
Company name
Assigned internal customer number
Invoice and delivery address
Mobile phone numbers
IP address
Purchase history
Such data is necessary for the operation of our e-commerce platform and will be stored for as long as necessary to maintain customer relationships and comply with existing legal retention periods. Kentico sets cookies within its technical implementation. For more information on cookies, see section 7.
Data collected by Kentico is stored on "Microsoft Azure" web servers in the Netherlands. However, in exceptional cases, your personal data may be transferred to the United States, a third country. The United States does not provide guarantees of an adequate level of data protection. Therefore, in connection with the processing of personal data, there is an additional risk to the rights and freedoms of data subjects.
The legal basis for the processing of your personal data concerning visitor actions collected using Kentico is our legitimate interest in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR). Our legitimate interests are to ensure the operation and security of our website. For more information on data protection with Kentico, see: Kentico Data Protection.

8.2. Usercentrics:
On our website https://www.konicaminolta.lv/shop, we use the Usercentrics consent management platform. This platform is based on JavaScript and allows us to provide an overview of essential software solutions and decide on the use of any other software solution that requires prior consent. It also allows visitors to revoke their consent at any time without specifying a reason, preventing further processing of personal data using the respective software solution. The platform helps us comply with the requirements of the General Data Protection Regulation (GDPR) for consent management.
Data processed using the Usercentrics consent management platform may include:
Consent information
Consent ID
Consent status (registered, denied)
Consent timestamp
Consent cookie language

8.3. Web Analytics:

8.3.1. Google Analytics:
On our website https://www.konicaminolta.lv/shop, we use Google Analytics, a web analytics service provided by Google Ireland Limited in Ireland. By using Google Analytics, we analyze website usage and regularly improve it. We may use the obtained statistical data to improve our offerings and make them more interesting to you as a user. When using Google Analytics, cookies are set on your end device, allowing us to analyze your visit/website usage. For more information on cookies, see section 7.
You can manage cookie storage in your browser by adjusting the relevant settings. However, please note that doing so may limit your access to some features of this site. Additionally, you can prevent the collection of cookie-generated data related to your website usage (including your IP address) and its further processing by Google by downloading and installing the Google Analytics Opt-out Browser Extension.
When information about your visit and website usage is stored in cookies, it may be transferred to third countries (e.g., the United States) due to localization. However, thanks to the activated anonymization function, your IP address will be shortened in the European Union or European Economic Area before being sent to Google. Furthermore, your browser-transmitted IP address will not be merged with other Google data. We also use the "Google Analytics 4" solution, which does not use cookies.
On behalf of the website provider, Google will use the information collected to evaluate your use of the website, generate reports on website activity, and provide additional services related to website and internet usage.
The legal basis for the processing of your personal data using Google Analytics is your consent in accordance with Article 6(1)(a) of the GDPR. Due to localization, your personal data may be transferred from a third country, meaning that your personal data may be transferred to a destination outside the European Union or the European Economic Area, in this case - to the United States. Your personal data will be processed outside the EU/EEA on the basis of your consent in accordance with Article 49(1) of the GDPR. The United States does not guarantee an adequate level of data protection. Therefore, in connection with the processing of personal data, there is an additional risk to the rights and freedoms of data subjects. Information about your rights to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the GDPR).
For more information on Google's terms of use and data protection, you can visit https://www.google.com/analytics/terms/en.html or https://www.google.com/intl/en/analytics/privacyoverview.html.

8.3.2. Dynatrace:
We use the Dynatrace service from the United States to assess the performance and load time of our website: https://www.konicaminolta.lv/shop. This service processes visitor IP addresses using cookies. The software is hosted on Konica Minolta servers in Germany, ensuring that data is not transmitted to the service provider. We retain this data for 35 days. The legal basis for the processing of your personal data using Dynatrace is your consent in accordance with Article 6(1)(a) of the GDPR. More information about your rights to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the GDPR).

8.4. Target Audience Selection and Advertising

8.4.1. Marketo:
When registering for our newsletters and providing you with information, we use the marketing automation software "Marketo" from "Marketo Inc," USA.
Marketo collects statistical data about the use of our website and communication activities to optimize our services/products and implement email marketing and sales activities. Data processing is partially automated for evaluating individual aspects (profiling). Marketo records your IP address and uses cookies to track and analyze website usage to provide information tailored to user interests. More information about cookies is available in section 7. Information generated by cookies is transmitted to Marketo servers (located in the EU/EEA) and stored there. Marketo uses this information on our behalf to evaluate the website usage of registered persons and prepare reports on website activity. You can prevent the storage of cookies by adjusting your browser settings, but this may affect the functionality of our website. In exceptional and unforeseen cases where personal data is transferred to the USA, we have entered into an agreement with Marketo.
For more information about Marketo data protection, see here. The legal basis for the processing of your personal data in the Marketo system is your consent in accordance with Article 6(1)(a) of the General Data Protection Regulation (GDPR). Information about your rights to withdraw consent is provided in section 2.8 of this privacy policy (Article 7 of the GDPR).

8.2.4. Informational Notification:
Konica Minolta sends informational notifications to its customers and interested parties. The only personal data processed for this purpose is your email address. Providing additional separately marked data is not mandatory. The informational notification is sent using a double opt-in process, meaning that after your registration, we will send you an email to the email address you provided, asking you to confirm that you want to receive information. If you do not confirm your registration by clicking the link in the email within 30 (thirty) days, the link sent to you will be deactivated, and your data will be deleted.
If you agree to receive information, you will have access to the following data:
- News and information about the Konica Minolta product portfolio
Exclusive invitations to events, trade shows, and online seminars
Submission of success stories
Market trend research, market research, and reports
Offers to participate in customer satisfaction surveys
During registration, by completing the double registration process, we store your IP addresses, registration, and confirmation times for 30 (thirty) days. With your consent, we will evaluate your user behavior on our sites and in informational messages, linking it to your email address/user profile in our database. Additionally, we store information about your browser and your operating system parameters, as well as information about your internet connection used to access our site. By creating a user profile, our goal is to tailor our advertising delivery method to your preferences and optimize our offers on our site.
Our informational message contains information from Konica Minolta Business Solutions Europe GmbH and other related companies (Konica Minolta Business Solutions Deutschland GmbH, Konica Minolta Business Solutions Austria GmbH, Konica Minolta Business Solutions (Belgium) N.V., Konica Minolta Business Solutions Nederland B.V., Konica Minolta Business Solutions Spain S.A., Konica Minolta Business Solutions Italia S.p.A., Konica Minolta Business Solutions Portugal, Unipessoal Lda., NEA RENTA - EQUIPMENT RENTAL AND TRADE S.A., Konica Minolta Business Solutions Sweden, "Konica Minolta Business Solutions Denmark A/S", "Next Agenda ApS", "Konica Minolta Business Solutions Finland Oy", "Konica Minolta Business Solutions Norway AS", "Konica Minolta Business Solutions Czech spol. s r.o.", "Konica Minolta Business Solutions Bulgaria EOOD", "WEBCOM Poland SP. z o.o.", "Konica Minolta Hungary Business Solutions Ltd.", "Konica Minolta Business Solutions SE Ltd.", "Konica Minolta Croatia" – Business Solutions Ltd, Konica Minolta Poslovna Rjesenja BH d.o.o., Konica Minolta Business Solutions Polska SP. z o.o., Konica Minolta Slovakia spol. s r.o., Konica Minolta Business Solutions Romania s.r.l., Konica Minolta Business Solutions Slovenia, poslovne resitve, d.o.o., Konica Minolta Baltia, UAB, Konica Minolta Business Solutions Greece S.A., Konica Minolta Marketing Services Limited, Konica Minolta Marketing Services Ireland Limited, Konica Minolta Marketing Services B.V., Charterhouse Print Management AG, Charterhouse AB, Indikcia Group Limited, Hamsard 3099 Limited, Wewing Media Limited, Indikcia Limited, Indikcia Edinburgh Limited, Konica Minolta Business Solutions France S.A.S., Conibi S.A.S, daktilinis Buro du centre S.A.S., OMR Imapressions S.A.S., Konica Minolta Business Solutions (UK) Ltd., KONICA MINOLTA BUSINESS Solutions East Ltd., KONICA MINOLTA BUSINESS Solutions (Northern Scotland) Ltd, Capture Imaging Ltd, ProcessFlows Holdings Ltd, ProcessFlows (UK) Ltd. Programinė įranga Paradise Ltd, Digital Document Solutions Ltd, Konica Minolta Business Solutions (Ideal) Ltd., Konica Minolta Printing Solutions (UK) Ltd., Konica Minolta Business Solutions (Wales) Ltd., Konica Minolta Sensing Europe B.V., Mobotix AG).
The legal basis for the processing of your personal data for these purposes is your consent in accordance with Article 6, paragraph 1, point (a) of the GDPR. You can withdraw your consent at any time without specifying reasons. You can withdraw your consent here or by sending an email to the contact information provided in the received informational message. The withdrawal of your consent does not affect the lawfulness of data processing based on consent before its withdrawal. More information about your right to withdraw consent is provided in point 2.8 of this Privacy Policy (GDPR Article 7).
Konica Minolta may also use email addresses obtained when concluding a contract to inform you about similar products and services by email. You can object to such use at any time at no cost, except for transmission costs in accordance with the basic rates. The objection should be addressed to: UAB "Konica Minolta Baltia,", address: J. Jasinskio g. 16 A, LT-03163, Vilnius, Lithuania. The objection can also be sent to the email address support.eshop@konicaminolta.lt. The legal basis for such processing of your personal data is Article 6, paragraph 1, point (f) of the GDPR.

8.4.3 LinkedIn Insight Tag
On our website, we have implemented the "LinkedIn Ireland Unlimited Company" (hereinafter referred to as "LinkedIn") conversion tool "LinkedIn Insight Tag."
The "LinkedIn Insight" tag is a small JavaScript code snippet that we have installed on our site. By using the "LinkedIn Insight" tag, we collect and transmit to LinkedIn data about visits to our site. This data includes the referral URL, IP address, device information, browser information, and the time stamp of our site visits. LinkedIn does not provide us with access to personally identifiable information. LinkedIn uses this information to provide reports on site audiences and ad performance based on aggregated data, allowing us to optimize our site based on the information received. Additionally, LinkedIn allows us to track conversions and retarget site visitors using the "LinkedIn Insight" tag, allowing us to display targeted ads off the site without identifying site visitors. Due to LinkedIn's localization, your personal data may be transferred to a third country, specifically the United States, which is not in the European Union or the European Economic Area. The legal basis for the processing of your personal data using the "LinkedIn Insight" tag is your consent in accordance with Article 6, paragraph 1, point (a) of the GDPR. If your personal data is processed outside the EU/EEA, it will be done with your consent in accordance with Article 49, paragraph 1, point (a) of the GDPR. In the United States, there is no guarantee of an adequate level of data protection, so additional risks to the rights and freedoms of data subjects may arise. Information about your rights to withdraw consent is provided in point 2.8 of this Privacy Policy (GDPR Article 7).
Data processed in the "LinkedIn Insight" tag is encrypted and anonymized within seven days. Anonymized data is automatically deleted no later than 90 (ninety) days if it is no longer needed for the specified purpose.
For more information on LinkedIn's privacy policy, please visit https://www.linkedin.com/legal/privacy-policy.

8.4.4 Facebook Pixel
We use the Facebook Pixel on our website, a marketing service provided by Facebook Inc. in the United States. This service involves placing cookies on your end device, allowing us to display customized and interest-based ads to specific visitors to our site who also use Facebook. "Facebook Pixel" allows us to track user behavior after clicking on a Facebook ad. By using "Facebook Pixel," we can monitor the effectiveness of Facebook marketing campaigns and, if necessary, optimize them.
The information collected with the help of the Pixel can be collected by "Facebook Ireland Limited," and this collected information can be used for advertising purposes, including displaying third-party ads. For example, "Facebook Ireland Limited" may use the information collected to improve the distribution of our ads via Facebook. This data may also be aggregated and shared with Facebook for marketing and analysis purposes.
By using "Facebook Pixel," we also want to ensure that our Facebook ads are relevant to potential customers and are not annoying. This allows us to improve the quality of our marketing efforts and make better use of advertising budgets.
Facebook may use the data collected through the "Facebook Pixel" for the following purposes:
Delivering and optimizing Facebook ads for users
Establishing connections to visitors of our website
Creating targeted ads on Facebook
By using "Facebook Pixel," we pursue our legitimate interest in providing effective advertising to users of Facebook by showing them ads that match their interests. The legal basis for the processing of your personal data using "Facebook Pixel" is Article 6, paragraph 1, point (f) of the GDPR.
Due to Facebook's localization, your personal data may be transferred to a third country, specifically the United States, which is not in the European Union or the European Economic Area. In the United States, there is no guarantee of an adequate level of data protection, so additional risks to the rights and freedoms of data subjects may arise. Information about your rights to withdraw consent is provided in point 2.8 of this Privacy Policy (GDPR Article 7).

For more information about Facebook's privacy policy, please visit https://www.facebook.com/policy.php."
Please note that this is a translation of a legal text, and the accuracy of the translation may depend on the context and specific legal terminology used in the original text. If you have any specific questions or concerns about the content, it's recommended to consult with a legal professional or the appropriate authorities.

8.4.5 Twitter Tag

On our website, we have implemented the "Twitter Tag" to enable online advertising targeting and conversion tracking for the target audience. This service is provided by "Twitter Inc," USA. By using the "Twitter Tag," we can redirect advertisements to you based on your interests on the Twitter platform. This is achieved through the use of tags that record visits to our website and collect usage data (such as interactions related to displayed ads, like clicks, retweets, and "likes"). If you later visit Twitter, ads will be displayed based on your interests. "Twitter Tag" allows Twitter to receive information that access to our website was made from your device. If you are a registered Twitter user, this visit may be associated with your account. Even if you are not registered on Twitter or not logged in, Twitter may acquire and remember your IP address and other identification features. "Twitter Tag" also allows us to track the effectiveness of Twitter ads for statistical and market research purposes. The collected data is anonymous, meaning that individual user data is not visible. However, Twitter stores and processes information generated by tags on its servers in the USA. The legal basis for processing your personal data using "Twitter Tag" is your consent in accordance with Article 6(1)(a) of the GDPR. If your personal data is processed outside the EU/EEA, this will be done based on your consent in accordance with Article 49(1)(a) of the GDPR. There is no guarantee of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information about your rights to withdraw consent is indicated in point 2.8 of this Privacy Policy (Article 7 of the GDPR).

For more information on how to opt out of this feature, please refer to the section "Your personalized advertising privacy options | Twitter Help," and for more details on Twitter data processing, see the Twitter Privacy Policy: [insert site].

8.4.6 Channel Mix

Channel Mix, located in the USA, is used for determining the performance of marketing campaigns using Google Analytics data. In this case, your personal data is not processed. We only use statistical data collected through Google Analytics, such as marketing events and optimization of customer platforms.

8.4.7. Google AdWords

We use the Google AdWords service from Google Ireland Limited, Ireland, on our website. This service allows us to display attractive offers on external websites using advertising materials (called "Google ads"). Google offers this advertising material using its ad servers, and for this purpose, ad server cookies are used. For more information on cookies, see Section 7. Ad server cookies allow the evaluation of performance parameters such as views, clicks, or conversions. This enables us to assess the success of individual advertising measures. If you visit our website using Google ads, Google AdWords will store a cookie on your device. This cookie contains analysis values (unique cookie ID, ad views, display frequency, last view, refusal information, indication that the user no longer wishes to be addressed). The term of Google AdWords cookies expires after 30 (thirty) days. Such cookies are not intended for personal identification. They allow Google AdWords to recognize your internet browser. If you visit specific AdWords client site pages, and the cookie's validity period has not expired, Google and the client can recognize that you clicked on the ad and were redirected to the client's page. Google provides us as a client with statistical analysis. This analysis allows us to evaluate the effectiveness of advertising measures. We do not process other data.

The legal basis for processing your personal data using Google AdWords is your consent in accordance with Article 6(1)(a) of the GDPR. If your personal data is processed outside the EU/EEA, this will be done based on your consent in accordance with Article 49(1)(a) of the GDPR. There is no guarantee of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise. Information about your rights to withdraw consent is indicated in point 2.8 of this Privacy Policy (Article 7 of the GDPR). For more information on data protection by Google, visit:

Privacy Policy - Privacy & Terms – Google: https://policies.google.com/privacy?hl=en
Google Site Stats: https://support.google.com/analytics/answer/6004245?hl=en&ref_topic=2919631&sjid=13410219628214309991-EU;
GDPR & Google Ads FAQs: https://support.google.com/google-ads/answer/7687725?hl=en and https://support.google.com/admob/answer/9035987?hl=en.

8.4.8 Microsoft Clarity

This website uses features of the web analytics service Microsoft Clarity. The provider is Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter: Microsoft).
Microsoft Clarity provides website usage statistics, session recordings, and heatmaps, created mainly through the tracking of mouse movements. Microsoft Clarity will use the processed information for evaluating the use of our website, compiling reports on website activity, and providing other services related to the use of the website. Hence, we use Microsoft Clarity to analyze and regularly improve the user behavior on our website and with the help of the statistics we obtain, we can make our offer more interesting and user-friendly for you as a user.
The collection of your user data is done via cookies, which are set on your end device and enable an analysis of the visit of our website. For more information on cookies, please see "7. Cookies" in this privacy policy.
We will process the following data with Microsoft Clarity:

• Unique user ID
• Date and time of visit
• IP Address
• Location data
• Session ID
• User behavior
  • Interaction data
  • Mouse movements
  • Clicks
  • Scrolling activity

The deletion of the data processed on a user level in Microsoft Clarity takes place automatically after 13 months. Text fields, such as contact forms, surveys or search fields are masked out in the screen recordings so that the entries you make are not recorded. Personal data entered in our online forms is therefore not processed by Microsoft Clarity.
In exceptional circumstances, due to Microsoft's headquarters, your personal data may be transferred to the USA and thus be transferred to a so-called third country. A transfer to a third country is a transfer of personal data to a destination in a country that is neither in the European Union nor in the European Economic Area. Microsoft Corporation is certified under the DPF so that the GDPR standard of data protection applies to these transfers.
The legal basis for the processing of your personal data in the context of the use of Microsoft Clarity is your consent pursuant to Art. 6 I lit. a GDPR. Information on your right of withdrawal can be found under point "2.8 Right of withdrawal (Art. 7 GDPR)" in this privacy policy.

8.5 Google Fonts

On our website, we use fonts from Google Inc, USA. Google fonts are integrated into our local web server, not Google servers. This means there is no connection to Google servers and therefore no data transfer or storage.

8.6 Order Processing

We use message broker software hosted on AWS Frankfurt servers to connect our CMS with internal servers for order processing. By using this service, the following data is transmitted:

Name
Company name
Contact information (email address, phone)
Billing and shipping address
Order notes (free-text information)
IP address
As your personal data is processed on Amazon AWS web servers, your personal data may be transferred to the United States, a third country. There is no guarantee of an adequate level of data protection in the United States, so additional risks to the rights and freedoms of data subjects may arise.
For more information on data protection in Amazon web services, visit https://aws.amazon.com/de/privacy.

Konica Minolta Group Privacy Policy
International Data Protection | KONICA MINOLTA

Sample version for cookies
Device data (http agents, http redirection)
The use of the Usercentrics consent management platform and related processing of personal data is necessary for the fulfillment of legal obligations, as specified in Article 6(1)(c) of the GDPR. Therefore, the use of the platform is essential to fulfill the obligation to provide documented evidence, as stipulated in Article 5(2) of the GDPR.